The Most Expensive Phrase in Real Estate Is…
“I Didn’t Know You Did That.”
Learn the Appointment-First Marketing Framework that turns the services you already provide into a repeatable system for generating listing and buyer appointments — using StoryBrand and AI.
Hosted by KW MAPS Coaching · Trusted by agents generating $500K–$3M+ GCI
90
Minutes
Live
via Zoom
FREE
Registrations
The Problem
You're Good at Real Estate. Your Marketing Doesn't Show It.
Most agents are incredible at what they do — and invisible to the people who need them most. You’re posting on social media, but nothing converts. You know you should be doing more with your marketing, but there’s no system, no strategy, and no time to figure it all out.
Sound familiar?
❌ You’re posting content regularly, but it never turns into actual appointments.
❌ Past clients and sphere don’t know half the services you offer — so they hire someone else.
❌ You’ve tried marketing tools and templates, but nothing sticks because there’s no repeatable system behind it.
❌ Every “marketing strategy” you’ve been taught feels like theory — you leave with notes, not a working campaign.
This training was built to fix that. In 90 minutes.
Meet Your Coach
Patrick Ferry
Patrick is a KW MAPS Coach and Senior Advisor in AI and Digital Marketing who works with top-performing real estate agents generating $500K to $3M+ in GCI. He doesn’t teach theory — he builds systems that produce appointments.
The Appointment-First Marketing Framework was developed from years of coaching elite agents and was first debuted at KW Family Reunion, where it earned a 98% satisfaction rating. Now it’s being brought to every KW region in the country through the 2026 Digital Roadshow.
KW MAPS Coaching · Senior Advisor, AI and Digital Marketing · StoryBrand Certified
What You'll Walk Away With
Not Theory. Not Someday. A Working Campaign.
Part 1: The Appointment-First Framework
Learn why most agent marketing fails and how to flip the script. You'll discover the simple messaging structure (built on StoryBrand) that makes your audience immediately understand what you do, why it matters, and exactly what to do next.
Part 2: Build a Campaign — Live, With AI
This isn't a lecture. We build a real, usable marketing campaign together during the session using AI tools. You'll see how to turn one clear message into emails, social posts, and a landing page — in minutes, not weeks.
Part 3: The 2-Week Repeatable Cycle
Walk away with a campaign you can run every two weeks on autopilot. No more guessing what to post or when. You'll have the structure, the templates, and the confidence to keep it going long after the training ends.
Two Paths. One Decision.
Without This Training
❌ You keep posting content that gets likes but never generates a call
❌ Past clients keep saying “I didn’t know you did that” — after they’ve already hired someone else
❌ Every quarter you start over with a new marketing idea that fizzles out in two weeks
❌ AI stays on your “I should learn that” list while other agents pass you by
After This Training
✅ You have a clear message that makes people say “That’s exactly what I need”
✅ Your sphere and farm know every service you offer — and they refer you because of it
✅ You run a repeatable 2-week marketing cycle that produces appointments, not just impressions
✅ AI becomes your execution partner, not a tool you’re afraid to use
The Results Speak for Themselves
25+
KW Regions Confirmed Nationwide
98%
Satisfaction Rating at KW Family Reunion
90
Minutes to a Working Campaign You Can Use Tomorrow
Register Now
Choose Your Region
Click your region to register for the free live training. Every attendee receives the full playbook and slides.
Canada
California-Inland Empire
Florida-North
California-Central and Southern & California-LA (merge)
Oklahoma
Florida-South
Carolinas
Texas - NNMM
New England
Utah
Maryland and D.C.
Mid-American
Southwest
Virginia
MI/NO
Pennsylvania - Greater
California-Northern and Hawaii
Gulf States
Northwest
North Central
Colorado
Texas - South
Southeast
Ohio Valley
Stop Being the Best-Kept Secret in Your Market.
90 minutes. A clear framework. A working campaign. And it's free. The only thing it costs you is the decision to show up.